Topshop poised for bricks-and-mortar debut in China
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British retailer Topshop is about to make its Mainland China debut – opening its largest store in the world in Shanghai.
To date, the fashion chain has opened just three stores in greater China – all of them in Hong Kong, where it made its debut in 2012. While the company has recently been closing stores in Australia, Spain and other markets, the company sees huge potential in China, despite its late arrival there. (Brands like H&M and Zara have had a China presence for a decade).
A three-story flagship Topshop China store will open on Middle Huaihai Road offering more than 3400sqm of selling space. Huaihai Road is Shanghai’s most prominent retail high street strip featuring giant flagships from Uniqlo and Victoria’s Secret along with smaller maisons for luxury brands.
While Topshop China has lacked a brick-and-mortar presence on the mainland until now, Topshop has maintained an online presence, forming an exclusive partnership with luxury-oriented e-commerce venture ShangPin.com in 2014.
Questions & Answers
Q.What is the size of the new Topshop store opening in Shanghai?
What is the size of the new Topshop store opening in Shanghai?
The new flagship Topshop China store will be three stories tall, offering more than 3400 square metres of selling space. This will make it Topshop's largest store in the world upon opening.
Q.Which other global fashion brands already have a presence on Middle Huaihai Road in Shanghai?
Which other global fashion brands already have a presence on Middle Huaihai Road in Shanghai?
Middle Huaihai Road is home to prominent retail flagships from brands such as Uniqlo and Victoria's Secret. It also features smaller stores for various luxury brands.
Q.Has Topshop had any presence in Mainland China before this new store launch?
Has Topshop had any presence in Mainland China before this new store launch?
Yes, Topshop has maintained an online presence in Mainland China since 2014. They formed an exclusive partnership with the luxury e-commerce venture ShangPin.com.
Q.How long have other international brands like H&M and Zara been operating in China?
How long have other international brands like H&M and Zara been operating in China?
Brands such as H&M and Zara have already established a presence in China for a decade. Topshop's arrival in the market is considered late compared to these competitors.
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