Tomei diversifies into cosmetics

1 min readUpdated Jun 4, 2025Jul 4, 201511:37 PM

He says both skincare and gold products are in the retail business segment and … and retailer currently operates 70 jewellery retail shops in Malaysia.

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What this means

Tomei's foray into skincare, using its retail expertise, is a logical step given both product categories operate within the same retail business segment. This strategy, previously adopted by the company within Malaysia, should allow efficient cross-promotion and customer base expansion. By diversifying, Tomei directly pressures established cosmetics brands and retailers in Malaysia, potentially capturing new market share. The primary risk lies in effectively marketing skincare alongside fine jewellery without diluting either brand. The company has already demonstrated retail expansion capabilities with its 70 Malaysian jewellery shops. Success hinges on their ability to create a compelling offering. We await further details on specific product lines or brand partnerships.

Aiko Tanaka

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