Tokyo LACOSTE’s new travel retail store opens with new concept
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Lacoste is pursuing its Asian expansion with the opening of a new travel-retail outlet within Lotte Duty Free Shop Ginza in Tokyo.
The brand is, for the first time, introducing its new retail concept – “Le Club” – into Asia Pacific. The French word hints at the exclusivity and uniqueness of the location. With Le Club, Lacoste is biting the curiosity of both foreign visitors in Japan but also Japanese tourists traveling abroad.
For this 50sqm store, the crocodile has played on its authentic sportive roots, merging the brand’s and its creator’s core values. With a layout reminiscent of a tennis court, the customer is invited to dive into René Lacoste’s universe, founder and early 20th century tennis champ. Open in order to let the light in, the green concrete panel is a nod to René LACOSTE’s tennis practice wall. A whole new design which creates a unique human and customer experience.
Questions & Answers
Q.What is the name of Lacoste's new retail concept being introduced?
What is the name of Lacoste's new retail concept being introduced?
The new retail concept that Lacoste is introducing is called "Le Club". This French term suggests a sense of exclusivity and uniqueness for the store's location, aiming to attract both foreign and Japanese tourists.
Q.Where has Lacoste opened this new travel retail store?
Where has Lacoste opened this new travel retail store?
Lacoste has opened this new travel retail outlet within the Lotte Duty Free Shop Ginza, located in Tokyo. This marks a significant step in the brand's continued expansion across the Asian market.
Q.How large is this new Lacoste store?
How large is this new Lacoste store?
This new travel retail store for Lacoste spans 50 square metres. Despite its size, the design aims to fully immerse customers in the brand's heritage, reflecting its sportive roots and founder's vision.
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