Fashion
Seven years after its establishment, start-up company Tokopedia continues to strengthen its foothold in Indonesia’s e-commerce market. Tokopedia CEO William Tanuwijaya said that there are currently one million registered sellers in Tokopedia.
“Over 16.5 million items are delivered monthly to buyers in Tokopedia,” William told Tempo, Wednesday, August 17, 2016. “The items are sent [to various regions] from Sabang to Merauke. The volume reaches trillions of rupiah per month,” William said during Tokopedia’s 7th birthday party at Pullman Hotel Central Park, Jakarta.
William said Tokopedia has successfully become Indonesia’s most popular e-commerce website. Per SimilarWeb data, Tokopedia (9th in Indonesia) ranks above Twitter and Wikipedia. Data from Appnie also show that Tokopedia app is used most often compared to other e-commerce websites, such as Lazada (16), Bukalapak (17), Blibli (22), Elevenia (18), or Mataharimall.com (20). Its total active users are twice of other e-commerce website users.
William said Tokopedia was started with a dream of providing an equal opportunity for all Indonesians. “Today is Tokopedia’s seventh year in realizing the dream,” William said.
Willian said consumer behaviour has changed in the past few years. “Two years ago, mobile visitors were 56 percent and contributed to 29 percent of purchase. Yet, in the first half of 2016, 79.55 percent of visit were mobile and the transaction volume hit 73.5 percent,” he said. Today, a total of 1.3 billion pages are opened monthly in Tokopedia.
Tokopedia is currently making efforts to help vendors by establishing cooperation with banks to distribute loans of up to Rp18 billion per vendor.
“Our mission is to ensure all Indonesia a digital access to economic equality,” William said.
