Tokopedia enters wedding industry, buying Bridestory
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Indonesian e-commerce platform Tokopedia has acquired local wedding-service marketplace Bridestory, which allows users to plan their big day on their smartphones.
Bridestory targets the Southeast Asian wedding market, connecting couples with venues, organizers and vendors/service providers in the wedding industry. It has reportedly connected more than 3.5 million customers with at least 27,000 wedding vendors annually.
“It all started with a web application,” said Bridestory CEO Kevin Mintaraga, “then we slowly saw the change in behavior as people became more mobile-centric. We also wanted to help brides to plan their wedding anywhere and anytime with their smartphone”.
The Tokopedia acquisition includes Bridestory’s new service, Parent story, which help parents and expecting parents connect with age-specific activity providers for their kids.
Tokopedia has stated that the site will continue to operate independently, while Kevin Mintaraga will join Tokopedia’s management in a VP role.
Questions & Answers
Q.What kind of services does Bridestory offer to its users?
What kind of services does Bridestory offer to its users?
Bridestory is a wedding-service marketplace connecting couples with venues, organisers, and various vendors. It helps users plan their wedding day directly on their smartphones, serving the Southeast Asian wedding market.
Q.What is the reported annual reach of Bridestory in terms of customers and vendors?
What is the reported annual reach of Bridestory in terms of customers and vendors?
Bridestory has reportedly connected over 3.5 million customers with at least 27,000 wedding vendors each year. This highlights its significant market presence within the wedding industry.
Q.Will Bridestory integrate fully into Tokopedia, or will it retain its own operations?
Will Bridestory integrate fully into Tokopedia, or will it retain its own operations?
Tokopedia has stated that Bridestory will continue to operate independently following the acquisition. Kevin Mintaraga, Bridestory's CEO, will also join Tokopedia’s management team in a VP role.
Q.Did Tokopedia acquire any other services alongside Bridestory?
Did Tokopedia acquire any other services alongside Bridestory?
Yes, the acquisition by Tokopedia includes Bridestory’s new service called Parent story. This service helps parents and expecting parents find age-specific activity providers for their children.