Tokopedia deal lets online shoppers pay in store

Indonesian online platform Tokopedia has signed an agreement with retailer Alfamart allowing online shoppers to pay at their nearest convenience store branch.

Customers do not need a special account to complete a transaction in an Alfamart store.

“The payment will be automatically verified and the order will pass directly to the seller,” says Tokopedia VP Melissa Siska Juminto.

“The partnership will benefit not only customers but also sellers as order processing will be faster and will boost the seller’s reputation.”

Tokopedia has previously partnered with several other retailers such as 7-Eleven and Indomaret, and also launched the Mitra Toppers program that helps merchants access capital loans.

Tokopedia raised US$147 million in April, bringing its total disclosed funding to $247 million, the largest so far in Indonesia.

It now has more than 7.5 million transactions a month, with a 10-20 per cent monthly growth rate. About 69 per cent of users access the company’s site using mobile phones.