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TikTok obtaining Indonesia e-commerce permit – state media

By Wei Zhang
1 min read
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Short video app TikTok is in the process of obtaining an e-commerce permit from Indonesia’s government, state news agency Antara reported, citing the deputy trade minister.

In September, Indonesia banned e-commerce transactions on social media, a major blow for TikTok, which had pledged to invest billions of dollars in Southeast Asia, including Indonesia, the region’s biggest economy.

“Before, they (TikTok) were not compliant, they didn’t have the permit. Now they are taking care of it,” Deputy Trade Minister Jerry Sambuaga was quoted saying by Antara on Tuesday.

He said a partnership with a local firm could be done providing it was in accordance with regulations.

TikTok, owned by China’s ByteDance, has 125 million active monthly users in Indonesia, a country of more than 270 million people. It has been looking to translate the large user base into a major e-commerce revenue source.

TikTok did not immediately respond to request for comment regarding the deputy minister’s remarks.

Reuters reported earlier this month that TikTok was in talks on possible partnerships with several Indonesian e-commerce companies, including GoTo’s e-commerce unit Tokopedia, Bukalapak.com and Blibli.

Questions & Answers

Q.

What led to TikTok seeking an e-commerce permit in Indonesia now?

A.

Indonesia banned e-commerce transactions on social media in September. Before this, TikTok was not compliant as it lacked the necessary permit to operate e-commerce functions within the country.

Q.

What is the primary goal for TikTok in the Indonesian market?

A.

TikTok aims to convert its large base of 125 million active monthly users in Indonesia into a significant source of e-commerce revenue. This aligns with its broader investment pledges in Southeast Asia.

Q.

Which local firms might TikTok partner with in Indonesia?

A.

TikTok has reportedly been in discussions with several Indonesian e-commerce companies regarding possible partnerships. These include GoTo’s e-commerce unit Tokopedia, Bukalapak.com, and Blibli.

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