Tigers delivers global B2B and B2C supply chain solutions for Rapha

Tigers is expanding its partnership with Rapha on both B2B and B2C delivery solutions as global e-commerce demand continues to grow for the cycling sportswear brand. Tigers UK is providing fulfillment services for Rapha, including distribution within the UK, the European Union, and Korea from its new Thurrock-based facility near London Gateway.

Other markets in Asia will be served from Tigers’ Hong Kong warehouse, where the enterprise and e-commerce specialist is headquartered.

Rapha was established in 2004 in London, UK, to address a need for stylish, high-performance cycling clothing, and continues to push the boundaries of innovation in cycle wear.

“As e-commerce continues to grow globally, we are happy to welcome exciting brands such as Rapha to our portfolio, and to help them provide the highest-quality service to their customers around the world,” said Shahar Ayash, Managing Director – UK and Europe, Tigers.

“Rapha not only produces sportswear clothing, they are also passionate cycling advocates with the aim to make road cycling the most popular sport in the world – and we are happy to support them in their mission.”

Rapha is using Tigers’ Cloud-based SmartHub:Connect (SH:C) platform, which was launched last year and provides customers with end-to-end visibility of the global supply chain.

“Customer experience is a core part of the logistics function today, and technology is a major lever in supporting this,” said Alex Bezer, Director of Technology, Rapha.

“It was important to us that we found a partner who delivered on this promise, which Tigers put at the core of their proposition, with the guarantee of full visibility through the global supply chain and logistics cycle using SH:C.”

SH:C is a single freight, e-commerce, and logistics platform with a built-in virtual warehouse solution.

“Digital technology is the future of the logistics and supply chain industry, and Rapha is demonstrating how SH:C simplifies e-commerce, fulfillment, and distribution for organizations, especially for those with a global marketplace,” said Ayash.