Tiger Sugar to open first Korea store next month
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Bubble milk tea brand Tiger Sugar Korea will open first branch in Hongdae, a bustling university town of Seoul.
Located at a popular hang-out area for young people, the Hongdae store will offer the same taste as that in Taiwan and use premium ingredients to “become the hottest dessert drink this year”.
In order to do that, Tiger Sugar Korea will be competing with another original Taiwanese chain Gong Cha, which is now popular among locals.
First opened in Taiwan in 2017, Tiger Sugar is known for drinks with dark-brown sugar syrup inside. The chain now has branches in eight countries including Hong Kong, Singapore, and Korea.
It also plans to open stores in the US and China.
Questions & Answers
Q.Which other bubble milk tea brands will Tiger Sugar Korea be competing with in Seoul?
Which other bubble milk tea brands will Tiger Sugar Korea be competing with in Seoul?
Tiger Sugar Korea will be competing with Gong Cha, another original Taiwanese chain that is currently popular among local customers. This brand is already established in the area.
Q.When was the Tiger Sugar brand first established?
When was the Tiger Sugar brand first established?
The Tiger Sugar brand first opened its doors in Taiwan in 2017. The upcoming Hongdae branch will be its first in Korea, joining other international locations.
Q.In which countries does Tiger Sugar currently operate branches?
In which countries does Tiger Sugar currently operate branches?
Tiger Sugar currently has branches in eight countries, including Hong Kong, Singapore, and Korea with the new opening. The brand also has plans for expansion into the US and China.
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