Tiffany Cafe in Tokyo marks first for New York jeweller
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Jeweller Tiffany & Co is launching its first Tiffany Cafe in Tokyo.
The new Tiffany @ Cat Street concept store is located on the top floor of the Tadao Ando-designed Bank Gallery, in the Harajuku district. It follows the launch of the brand’s Blue Box Cafe in New York in November 2017.
The lower five levels house a more futuristic-looking Tiffany fitout than the brand uses elsewhere, including a variety of areas for jewellery customisation designed to appeal to the young creative market who frequent the district.
The Tiffany Cafe in Tokyo also includes a jewellery vending machine and photo booth, expected to be a popular background for social media images.
Questions & Answers
Q.Where exactly is the new Tiffany Cafe located in Tokyo?
Where exactly is the new Tiffany Cafe located in Tokyo?
The new Tiffany Cafe is located on the top floor of the Tadao Ando-designed Bank Gallery. This gallery is situated in the Harajuku district, within the concept store named Tiffany @ Cat Street.
Q.How does the Tokyo store's design differ from Tiffany's usual aesthetic?
How does the Tokyo store's design differ from Tiffany's usual aesthetic?
The lower five levels of the Tokyo store feature a more futuristic-looking Tiffany fitout compared to what the brand typically uses elsewhere. This design includes areas for jewellery customisation, aiming to attract a younger, creative demographic.
Q.What unique features does the new Tiffany Cafe in Tokyo offer?
What unique features does the new Tiffany Cafe in Tokyo offer?
The Tiffany Cafe in Tokyo includes a jewellery vending machine and a photo booth. These are expected to be popular with visitors, providing interesting backdrops for social media images.
Q.Has Tiffany launched a cafe before this one in Tokyo?
Has Tiffany launched a cafe before this one in Tokyo?
Yes, this is not Tiffany's first cafe. The brand previously launched its Blue Box Cafe in New York, which opened in November 2017.
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