Tiffany Cafe in Tokyo marks first for New York jeweller

Jeweller Tiffany & Co is launching its first Tiffany Cafe in Tokyo.

The new Tiffany @ Cat Street concept store is located on the top floor of the Tadao Ando-designed Bank Gallery, in the Harajuku district. It follows the launch of the brand’s Blue Box Cafe in New York in November 2017.

The lower five levels house a more futuristic-looking Tiffany fitout than the brand uses elsewhere, including a variety of areas for jewellery customisation designed to appeal to the young creative market who frequent the district.

The Tiffany Cafe in Tokyo also includes a jewellery vending machine and photo booth, expected to be a popular background for social media images.