Three Kaufland sites got approved for Victoria
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The big players on the Australian supermarket scene will be buckling up for some stiff competition this Friday morning, with the announcement that German hypermarket Kaufland has received planning approval for its first three stores in Victoria and Australia’s largest distribution centre.
The first stores at Chirnside Park, Dandenong and Epping received planning approval after an independent Advisory Panel process and despite the objections of many other players in the market.
The state-of-the-art distribution centre to be located in Mickleham, will be the largest in Australia and will act as the point of consolidation and distribution of goods to its supermarkets.
The proposed Melbourne headquarters was also approved.
Kaufland Australia managing director Julia Kern celebrated the news today with Treasurer of Victoria and Minister for Economic Development, Tim Pallas.
“Kaufland is committed to long term investment both in Victoria and across Australia. The development and approval of our first three stores, our distribution centre and our proposed future headquarters in Victoria will result in the creation of up to 1,600 Victorian jobs,” Kern said.
“Our initial investment of $459 million will create opportunities for local businesses and stimulate much needed competition and consumer choice in Australia’s supermarket sector.”
Kern thanked the Victorian Government and everyone who participated in the independent Advisory Panel process. She said she was looking forward to opening Kaufland stores in Victoria in due course.
“Our initial investment of $459 million will create opportunities for local businesses and stimulate much needed competition and consumer choice in Australia’s supermarket sector.”
Kaufland supermarkets will have a total store area of 4,000 square metres and will be stocked with local, regional and international products at discount pricing. Each store will include a bakery, butcher and liquor areas.
A number of independent local businesses such as cafés, sushi bars or nail salons will compliment the overall shopping destination.
“Kaufland will be a one-stop destination supermarket. Our aim is to provide all Australians with more service and choice, highlighted by our principles of simplicity, quality, variety and price.”
“Kaufland is delighted to call Australia our new home. We look forward to continuing our commitment to partner with local businesses and the wider community to ensure we create the best outcome possible.”
“Being customer centric is at the heart of all that we do – driven by our values of Performance, Dynamics and Fairness, we aim to increase choice, provide high quality service and promote fair competition to ensure that the customer is always the winner,” Kaufland said in a statement.
Three further proposed Kaufland sites, at Oakleigh South, Coolaroo, and Mornington, are currently being reviewed by the Advisory Panel.
The supermarket this week began advertising for Area Manager positions after receiving an additional $145 million capital injection from its German parent Schwartz Group for its ambitious plans down under.
The family-owned business currently operates 1,200 stores in 7 countries, with over 150,000 employees across Europe.
Questions & Answers
Q.Which specific Victorian locations have received planning approval for the first three Kaufland stores?
Which specific Victorian locations have received planning approval for the first three Kaufland stores?
The first three Kaufland stores to receive planning approval are located at Chirnside Park, Dandenong, and Epping. Their proposed Melbourne headquarters and a distribution centre in Mickleham were also approved.
Q.How much investment is Kaufland initially making in its Australian expansion, and what jobs will be created?
How much investment is Kaufland initially making in its Australian expansion, and what jobs will be created?
Kaufland's initial investment is $459 million. This investment is expected to result in the creation of up to 1,600 Victorian jobs, stimulating competition and consumer choice in the supermarket sector.
Q.What are the key features of the new Kaufland stores and what will they offer customers?
What are the key features of the new Kaufland stores and what will they offer customers?
Each 4,000 square metre store will offer local, regional, and international products at discount prices. They will include bakery, butcher, and liquor areas, complemented by independent local businesses like cafés and sushi bars.
Q.Are there any other proposed Kaufland sites in Victoria currently under review?
Are there any other proposed Kaufland sites in Victoria currently under review?
Yes, three additional proposed Kaufland sites are currently being reviewed by the Advisory Panel. These are located at Oakleigh South, Coolaroo, and Mornington.
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