Skip to content
General

The Shilla Duty Free unveils new brands in Singapore

By Sarah ChenSingapore
1 min read
ps image bucket.s3.amazonaws.comtrbusiness.comwp contentuploads201512HDC Shilla Duty Freec fb09484a31cc5c2a4b5e249c60bfd4060c11691f
ps image bucket.s3.amazonaws.comtrbusiness.comwp contentuploads201512HDC Shilla Duty Freec fb09484a31cc5c2a4b5e249c60bfd4060c11691f
In this article (4)

Travel retailer The Shilla Duty-Free has launched a raft of new brands at its Changi Airport health-and-beauty concessions, marking its fifth anniversary in Singapore.

The new brands are on display at a refreshed retail space at the Terminal 3 Departure Check-in Hall store (in the public area) which features a modern, tropical look, with earthy hues of woods and whites.

The new brands are from South Korea, Singapore and Europe, ranging from Banyan Tree and Too Faced to cult beauty favorites including COSRX and Too Cool For School. They will also be stocked at selected stores airside.

The new brands also include Annick Goutal from France, Age 20’s, Vidivici, First Aid Beauty, Too Faced, Cosme J-Cos and JM Solution.

Questions & Answers

Q.

Which specific location at Changi Airport features the newly refreshed retail space and brands?

A.

The refreshed retail space is located at the Terminal 3 Departure Check-in Hall store. This area is accessible to the public, allowing both travellers and non-travellers to experience the new brand offerings and modern, tropical design.

Q.

Are all the new brands exclusively available in the public area of the airport?

A.

No, not all new brands are exclusively available in the public area. While they are on display at the Terminal 3 Departure Check-in Hall store, the article states that they will also be stocked at selected stores located airside within Changi Airport.

Q.

What is the primary reason for The Shilla Duty Free launching these new brands in Singapore?

A.

The launch of these new brands coincides with The Shilla Duty Free's fifth anniversary of operating in Singapore. This expansion aims to enhance their health-and-beauty concessions at Changi Airport with a diverse range of products.

Reader pulse

Is Shilla’s expanded brand offering a smart move?

16,124 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready