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Partnerships

Sponsor The Retail Brief

Asia's retail decision-makers listen to five minutes of our newsroom every morning. Be the brand that brings it to them.

What a partnership includes

Sponsored audio segment

Supply a 20-30 second spot — we place it inside the episode player, labelled as a sponsored segment, with your own click-through link.

Presenting partner credit

"Presented by" branding on the episode page, in the archive card and in the episode description of the podcast feed.

Editorial adjacency

Your message sits next to the newsroom's own reporting on the retail, e-commerce and consumer stories moving Asia that morning.

Evergreen distribution

Episodes stay live in the archive and RSS feed, so a single placement keeps working long after the day it aired.

Packages

One briefing

Single episode

Ideal for a launch, a store opening or an event push.

  • One sponsored audio segment
  • Presenting credit on the episode page
  • Branded link in the podcast feed
  • Play and click reporting
Request rates

Five briefings

Weekly takeover

Own a full editorial week of the Brief.

  • Sponsored segment on every episode that week
  • Presenting credit across the week's archive cards
  • Sidebar placement on all Brief pages
  • Mention in the weekly newsletter
  • Play and click reporting
Request rates

Quarterly

Season partner

Become the voice behind the daily briefing.

  • Presenting partner on every episode for the quarter
  • Custom co-branded episode artwork
  • Two long-form brand audio features
  • Homepage and Brief hub branding
  • Quarterly performance review
Request rates

Rates are quoted per campaign and depend on cadence and exclusivity. Bundles with display and newsletter inventory are available — see Advertise.

Formats & specs

  • Pre-roll / sponsored segmentMP3, 20-30 sec, -16 LUFS
  • Presenting creditBrand name + destination URL
  • Brand audio featureMP3, up to 3 min, editorially reviewed
  • Brief hub display300×250 MPU, sidebar on all Brief pages
  • Episode link-outOne tracked link per episode

Questions

Who produces the audio?
You can supply a finished MP3, or our team can script and narrate the segment in the same voice and pacing as the briefing so it never feels bolted on.
How is sponsorship disclosed?
Every partner placement carries a visible "Sponsored segment" or "Presented by" label, and outbound links use sponsored attributes. Editorial content is never for sale.
What reporting do I get?
Episode plays, segment completion, page views and click-throughs on your branded link, delivered per campaign.
How far ahead do I need to book?
Single episodes can go live within 48 hours of receiving assets. Weekly and quarterly packages are scheduled in advance around the editorial calendar.

Let's talk

Tell us what you want the market to hear.

Send us your objective and timing and we'll come back with the episodes available, the format that fits and the rate.

Email advertising@retailnews.asiaListen to the archive