The Outnet starts selling in Japan

The Outnet, the discount sister brand to Net-a-Porter, has launched in Japan. It lets customers shop and read fashion content in their own language. They can also pay for purchases in yen or pay in cash upon the delivery of their order.

Yoox Net-a-Porter (YNAP), the company that owns The Outnet, says it aims to hire more customer-care consultants in the region and add a live-chat option to the Japanese website.

Items ordered in Japan will be shipped from Italy using both international and domestic shipping services. YNAP says orders will be received within four to six business days by express delivery.

Launched in 2009, The Outnet is a clearance website featuring items from more than 350 luxury brands and with discounts of up to 75 per cent off.