The Body Shop Singapore introduces ‘Activist’ store
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Cosmetics & skincare retailer The Body Shop is launching an “activist workshop” store in Singapore at the Ion Orchard shopping center.
Building on the brand’s reputation for being environmentally aware and natural, the store has been transformed into an interactive ‘activist workshop’ that encourages visitors to explore and recycle products.
The store features sustainable fixtures of reclaimed wood and recycled plastics as well as low-energy-footprint zinc cladding and worktop surfaces made from material otherwise destined for landfills.
Features exclusive to the outlet include a DIY gifting station, a cruelty-free fragrance collection, and a water station, as well as an ‘activist bay’ where visitors can take inspiration from the brand’s campaigns.
Questions & Answers
Q.What is the primary aim of The Body Shop's new store in Singapore?
What is the primary aim of The Body Shop's new store in Singapore?
The store aims to encourage visitors to explore and recycle products, building on the brand's reputation for environmental awareness. It is transformed into an interactive 'activist workshop' to achieve this.
Q.What sustainable materials have been used in the new store's construction?
What sustainable materials have been used in the new store's construction?
The store features sustainable fixtures made from reclaimed wood and recycled plastics. It also incorporates low-energy-footprint zinc cladding and worktop surfaces from material otherwise destined for landfills.
Q.Which exclusive features are available at the Ion Orchard Body Shop location?
Which exclusive features are available at the Ion Orchard Body Shop location?
The Ion Orchard store exclusively offers a DIY gifting station, a cruelty-free fragrance collection, and a water station. An 'activist bay' is also available for visitors to draw inspiration from brand campaigns.
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