The Body Shop Singapore introduces ‘Activist’ store

Cosmetics & skincare retailer The Body Shop is launching an “activist workshop” store in Singapore at the Ion Orchard shopping center.

Building on the brand’s reputation for being environmentally aware and natural, the store has been transformed into an interactive ‘activist workshop’ that encourages visitors to explore and recycle products.

The store features sustainable fixtures of reclaimed wood and recycled plastics as well as low-energy-footprint zinc cladding and worktop surfaces made from material otherwise destined for landfills.

Features exclusive to the outlet include a DIY gifting station, a cruelty-free fragrance collection, and a water station, as well as an ‘activist bay’ where visitors can take inspiration from the brand’s campaigns.