Thailand’s top coffee chain to expand in Vietnam
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Thailand’s leading coffee chain Café Amazon plans to expand in Vietnam after five months of establishment in the country.
A spokesperson said recently the chain sees long-term potential in Vietnam and will expand in Ho Chi Minh City and neighboring provinces this year, but did not reveal specific figures.
The chain opened its first outlet in southern Ben Tre Province last October, and later two in Tien Giang Province and Tra Vinh Province in December, all in Go! Supermarkets operated by Thai giant Central Retail.
It also opened in December an outlet in HCMC.
Thailand’s Central Group owns 40 percent of Café Amazon Vietnam, while the remainder belongs to another Thai fuel distributor PTT Oil and Retail Business.
Café Amazon has over 3,000 stores in 10 countries.
In Vietnam, it will have to compete with long-established domestic players like Highlands, Phuc Long, The Coffee House and Trung Nguyen.
The market in the past has seen the withdrawal of foreign brands like NYDC – New York Dessert Café and Gloria Jean’s Coffees.
Questions & Answers
Q.Which specific areas in Vietnam will Café Amazon expand into this year?
Which specific areas in Vietnam will Café Amazon expand into this year?
Café Amazon plans to expand its operations in Ho Chi Minh City and its neighbouring provinces this year. The company did not, however, disclose exact figures for this expansion.
Q.Who are the owners of Café Amazon Vietnam?
Who are the owners of Café Amazon Vietnam?
Thailand's Central Group holds a 40 percent stake in Café Amazon Vietnam. The remaining 60 percent is owned by PTT Oil and Retail Business, another Thai fuel distributor.
Q.Where are Café Amazon's current outlets in Vietnam located?
Where are Café Amazon's current outlets in Vietnam located?
Café Amazon opened its first Vietnamese outlet in Ben Tre Province last October. It later opened two more in Tien Giang and Tra Vinh provinces in December, plus one in Ho Chi Minh City during the same month.
Q.Which established domestic competitors will Café Amazon face in Vietnam?
Which established domestic competitors will Café Amazon face in Vietnam?
Café Amazon will compete with several long-established domestic players in the Vietnamese market. These include well-known brands such as Highlands, Phuc Long, The Coffee House, and Trung Nguyen.
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