Thailand launches digital durian initiative to boost farmers’ income
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Thailand has kicked off the One Tambon, One Digital (OTOD) “Digital Durian” project to help 8.8 million durian farmers improve their productivity.
Thailand’s Digital Economy Promotion Agency President Nuttapon Nimmanphatcharin said the OTOD Digital Durian initiative aims to engage over 6,100 durian farming households in adopting digital platforms for recording cultivation data within a two-year timeframe.
The collection of this data will contribute to creating “big data” for Thailand’s agricultural sector, especially the durian sector. Pantanu Wannagangsai, advisor to the Ministry of Digital Economy and Society (DES), said the above-mentioned project aligns with the government’s policies which aim to solve issues of debt, income, cost of living and social stability. It is expected to contribute to building consumer confidence both domestically and internationally, promoting high-value Thai products globally amid fierce competition, especially from China and countries in the Southeast Asian region, he added.
Thailand has 1.02 million rai of durian plantation areas and produce 1.53 million tonnes. Durian accounts for 69% of all exported fruits, or 991,557 tonnes last year, and the major durian export market is China.
In addition, 12,200 farmers in 23 provinces are expected to be trained on e-commerce applications and certification for Good Agricultural Practice, supporting the development of a national agriculture platform.
Questions & Answers
Q.How many durian farmers are expected to adopt digital platforms for their cultivation data?
How many durian farmers are expected to adopt digital platforms for their cultivation data?
The One Tambon, One Digital (OTOD) “Digital Durian” initiative aims to engage over 6,100 durian farming households in adopting digital platforms. This is intended to happen within a two-year timeframe to help improve their productivity.
Q.What percentage of Thailand's total fruit exports is accounted for by durian?
What percentage of Thailand's total fruit exports is accounted for by durian?
Durian accounts for 69% of all exported fruits from Thailand, totalling 991,557 tonnes last year. China is identified as the major export market for Thai durian, indicating its significant global presence.
Q.What are the expected benefits of the Digital Durian project for consumers and Thai products?
What are the expected benefits of the Digital Durian project for consumers and Thai products?
The project is expected to help build consumer confidence both domestically and internationally. It also aims to promote high-value Thai products globally, especially in competitive markets like China and Southeast Asia.
Q.How many farmers are set to receive training in e-commerce and agricultural practices?
How many farmers are set to receive training in e-commerce and agricultural practices?
Training on e-commerce applications and certification for Good Agricultural Practice is planned for 12,200 farmers. This training will be conducted across 23 provinces, supporting the development of a national agriculture platform.
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