Thai Retail Powerhouse Siam Piwat and Huawei Transform Travel Retail with Wearable Tech Integration
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Siam Piwat, a leading Thai real estate developer, has made a groundbreaking move in the retail sphere by becoming the first in Thailand to launch the OneSiam Global Visitor Card on Huawei Wearable devices. This strategic integration will provide access to over 200 million Huawei Wearable users across the globe.
The primary aim of this collaboration is to attract high-value tourists from key regions such as China, Hong Kong, Japan, Malaysia, Indonesia, Vietnam, and other Southeast Asian countries. Siam Piwat, the mastermind behind renowned properties like Siam Paragon and IconSiam, anticipates that this alliance with Huawei will spur a transformation in the travel retail industry, increase the competitiveness of Thai tourism, and solidify Siam Piwat’s role as a cornerstone in designing global experiential destinations.
A Continuous and Strategic Partnership
This initiative is not the first collaboration between Siam Piwat and Huawei. They initially joined forces in 2020 when Siam Piwat incorporated Huawei Cloud to improve operational efficiency across retail omnichannels and enhance the OneSiam SuperApp, creating a platform that smoothly combines offline and online experiences.
Amporn Chotiruchsakul, the president of the business support group at Siam Piwat, believes that this partnership has been instrumental in revolutionizing the retail industry and bringing value to customers, partners, and the entire ecosystem. He reiterated the importance of expanding their global partner ecosystem to accommodate the needs of modern travellers.
Rachel Zhou, director of Huawei Consumer Cloud Service Apac, echoed these sentiments, emphasising that the strengthened partnership signifies a productive blend of world-class retail destinations and innovative technology which will create unrivalled value for Chinese travellers and international tourists visiting Thailand.
Enhancing the Tourist Experience
The integration of the OneSiam Global Visitor Card with Huawei Wearables offers international visitors to Siam Paragon and IconSiam the luxury of instant access to exclusive member benefits by simply raising their wrist.
In addition, the launch of the OneSiam Global Visitor Card on Huawei Wearables will enrich the tourist experience by offering Quick Apps that are instantly usable and compatible with all operating systems, including iOS, Android, and HarmonyOS. These apps feature one-tap membership registration, e-coupons, and an in-mall navigation system—components designed to ensure a superior and personalized user experience.
Moreover, the initiative aligns with the opening of the Huawei Experience Store flagship on the third floor of Siam Paragon in March. This flagship is the first in the Asia-Pacific region designed as a one-stop service centre for Huawei customers, amalgamating retail space, product trials, and full after-sales services in one location.
Questions & Answers
What is the main objective of the Siam Piwat and Huawei partnership?
The partnership aims to attract high-value tourists from key regions, transform the travel retail industry, and reinforce Siam Piwat’s role in developing global experiential destinations.
What benefits does the OneSiam Global Visitor Card offer to Huawei Wearable users?
The card offers instant access to exclusive member benefits, features like one-tap membership registration, e-coupons, and an in-mall navigation system for a personalized user experience.
What does the Huawei Experience Store flagship offer?
The flagship, located at Siam Paragon, is designed as a one-stop service centre for Huawei customers, offering retail space, product trials, and full after-sales services.