Thai beauty market booms

The Thai beauty industry is growing rapidly, fuelled by increasingly sophisticated consumers, including men.

Sales in the lucrative luxury segment soared 24 per cent last year, aided by reductions in duty tariffs seen as a government initiative to attract more foreign shoppers.

With 70 million potential consumers, there are many opportunities for international and domestic companies in what the organisers of ASEANbeauty 2015 trade show next month describe as “a vibrant market, which values new and innovative products”.

ASEANbeauty 2015 expects to attract over 200 exhibiting brands from different countries and regions including Taiwan, mainland China, India, Japan, South Korea, Malaysia, Hong Kong, Singapore, the Philippines and Thailand, who will join a host of global businesses focusing on the Asia region. Many of these brands will take the opportunity to launch new products and innovations during the event.

Held at the Bangkok International Trade & Exhibition Centre (BITEC) in Bangkok, Thailand, ASEANbeauty 2015 will run from April 8 to 10.

On the afternoon of April 8, a panel discussion Thailand is Ready for The ASEAN Beauty Market, with invited speakers from association and government bodies will share thoughts on how Thailand is ready for the ASEAN beauty market and how the upcoming ASEAN Economic Community will impact the ASEAN beauty industry as a whole.

Consumers and Marketing Focus for The Cosmetics Industry in 2015 will enable industry players to stay ahead with the latest trends, with brand new market data, case studies and insights.