Fashion
Tyre maker Michelin has today announced the availability of Michelin LTX Force range of SUV tyres in India. Designed for all types of terrain, Michelin LTX Force tyres offer durability, superior grip on-road and higher traction off-road, claims the company statement.
The introduction of this new range in India helps the company further strengthen its product portfolio.
Mohan Kumar, Commercial Director, Michelin India said, “The SUV market is one of the fastest growing segments in India. Industry estimates indicate one in four vehicles sold last year was an SUV and as more Indians opt for SUV’s, this segment is estimated to continue growing, both in cities and upcountry towns. Our LTX Force is an all-rounder and is ideal for SUV owners who regularly use their vehicle on both paved and unpaved road.”
” Innovation is at the heart of our product development and this tyre is a perfect example of it, where we showcase a seamless transformation from track to road. By using this range, the SUV users in India will benefit from the international technology that has enjoyed numerous podium finishes at grueling all terrain competitions such as Rally WRC.” he added.
Michelin LTX Force uses compact tread technology which takes advantage of two contradictory performances: durability plus grip. The tread pattern inspired by endurance races is designed to provide a greater contact area thanks to higher tread blocks which favours both durability and traction.
The comoany claims that the tyres are a result of tried and tested motorsport technologies
Motorsport offers the ideal proving ground for Michelin to test tyres in the most extreme conditions. Michelin LTX Force tyre is yet another example of our from track to road philosophy. These tyres have been tested in extreme mining conditions to ensure off-road traction and robustness.
The Michelin LTX Force range tyres are available nationally at Michelin premium dealerships – the Michelin Priority Partners, the TYREPLUS network and Michelin retailers.
