Telstra launches tiered loyalty program

Australia’s Telstra has announced a new tier-based loyalty program designed to allow customers to earn points for every dollar they spend with the operator.

The Telstra Plus program will be available to both prepaid and postpaid customers. Members will accumulate points they will be able to exchange for discounts on new devices and accessories.

Through partnerships, Telstra will also offer access to benefits such as discounted sport and movie tickets and complementary extras.

Membership to the tiered system will be calculated based on spend over the previous 12 months. The higher tier services include benefits such as priority call handling and 24×7 tech support, as well as yet to be announced entertainment bonuses.

Telstra CEO Andy Penn said Telstra plans to extend the new offering to its roughly 8 million customers from May.

“Every service, subscription or hardware repayment will see customers earn points towards new technology, and we think that’s a pretty powerful offer,” he said.

“The first 5G devices will be available with Telstra soon, opening up even more opportunities for Australians to get more out of life through technology and helping our customers take advantage of all our network has to offer… In addition to the better value we provide our customers through our larger network coverage and data speeds, we’re upping the ante through rewarding our customers for their loyalty over time.”