Telkom picks HAUD for A2P SMS monetization

Telkom Indonesia has adopted HAUD’s A2P SMS monetization and SS7 security managed services to create new sources of revenue and improve subscriber experience for the operator.

The managed service agreement with HAUD will help Telkom Indonesia mitigate any lost A2P revenue, and its subscribers are protected from spam and fraudulent SMS traffic.

Through its Revenue-as-a-Service approach, HAUD will manage the entire A2P monetization process, from traffic identification and blocking, to redirection of traffic to monetizable channels, without requiring any initial investment from the MNO.

HAUD’s mobile network firewall provides modular protection against SS7 security vulnerabilities, fraud and spam SMS, while preventing grey route traffic that bypasses network termination fees. Its range of packages effectively ring-fence networks from malicious messages, while improving customer experience and revenue assurances.

Mårten Björkman, SVP for Asia Pacific at HAUD, said Revenue-as-a-Service is a new approach to helping operators to make the most of all possible income streams available to them.

Björkman said the global A2P SMS market is worth billions, but many operators are not equipped to claim their fair share, and routinely lose out on large amounts of revenue due to the ongoing use of grey routes.

“HAUD’s knowledge and experience of the global A2P and fraud landscape can help MNOs like Telkom Indonesia stay in control of their networks with a minimal outlay of resources,” he said.

Michael Adiguna, AVP of sales strategy at Telkom Indonesia, said the agreement with HAUD was particularly attractive, and the ability to deliver results almost instantly “was impressive.”

“With our revenues maximized and network utilization improved, we can focus on delivering the quality of service that modern mobile users demand,” said Adiguna. “HAUD’s solution makes sure that the messages our subscribers receive are from genuine, trustworthy sources.”