Telkom launches innovation services in Indonesia

1 min readUpdated May 21, 2025Sep 7, 20161:47 AM

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Multimedia Nusantara (TelkomMetra), a unit of Telekomunikasi Indonesia (Telkom), has launched innovative service MediaHub to support the content and advertising industry in Indonesia.

“Telkom is offering an integrated solution, not limited to telecoms but also takes part as the platform that delivers value to content that is delivered through its main connectivity business,” said Muhammad Awaluddin, director of enterprise and business service at Telkom Indonesia.

MediaHub is said to be the first one to facilitate content providers, advertising agencies, Ministry of Communication and Informatics (Kominfo), the Indonesian Broadcasting Commission (KPI) and pay TV operators in developing safe and convenient contents.

The service will also support in a new way of generating revenue and cost efficiencies for content providers and pay TV operators.

Supported by over than 20 years of experience in playout technology from SmartCast, MediaHub through Metrasat, provides practical solutions as content aggregation and distribution services to overcome the obstacles over content distribution and its monetization in Indonesia.

As a partner for the Indonesian Broadcasting Commission, MediaHub with its playout and ad-insertion system enables the selected content in dedicated feed to comply the regulation of broadcasting in Indonesia and ready to distribute them in any required formats to pay TV operators.

Through its plug and play system, MediaHub provides efficient process to be the only pay TV ad network to support content business and local productions.

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What this means

Telkom's MediaHub is a strategically sound move to use its existing infrastructure and market position, extending its reach beyond traditional telecoms into the lucrative content and advertising sectors. By unifying diverse industry players and offering an integrated solution for content aggregation, distribution, and ad-insertion, Telkom positions itself to become a critical intermediary. This directly pressures existing content distributors and ad networks by offering a more streamlined, compliant, and efficient ecosystem, potentially establishing a new industry standard. The primary risk lies in rapid adoption and integration with the broad range of content providers and pay TV operators across Indonesia. We should observe the number of content partners onboarded in the next six months.

Aiko Tanaka

Questions & Answers

What is MediaHub designed to achieve for the content and advertising industry in Indonesia?

MediaHub aims to provide an integrated solution for content creation and delivery, facilitating content providers, advertising agencies, and regulators. It helps develop safe and convenient content while also generating revenue and cost efficiencies for content providers and pay TV operators.

Which specific entities will MediaHub collaborate with in the Indonesian market?

MediaHub will collaborate with content providers, advertising agencies, the Ministry of Communication and Informatics (Kominfo), and the Indonesian Broadcasting Commission (KPI). It also works with pay TV operators to develop and distribute content.

How does MediaHub support compliance with broadcasting regulations in Indonesia?

MediaHub acts as a partner for the Indonesian Broadcasting Commission. Its playout and ad-insertion system enables selected content in dedicated feeds to comply with broadcasting regulations before distribution to pay TV operators in required formats.

What technological expertise underpins the MediaHub service?

The MediaHub service is supported by over 20 years of experience in playout technology from SmartCast. Through Metrasat, it provides practical solutions for content aggregation and distribution, aiming to overcome obstacles in content monetisation.

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