Skip to content
General

Telegram announces new Premium plan coming in June

By Aiko Tanaka
1 min read
telegram 1 scaled
telegram 1 scaled
In this article (5)

What started as a rumor a few months ago has become reality this week: Telegram is going Premium. Well, the free tier will remain available as is, but a paid tier will also be added which will offer some extra features, resources and speed.

Telegram’s founder and CEO, Pavel Durov, announced today that his company will introduce a Premium tier this month, but he did not make any mentions regarding the price. Previous rumors pointed to a possible $5/month subscription for those who want Telegram Premium, but the information hasn’t been confirmed yet.

What we do know is that all existing features will remain free, and even users who don’t subscribe to Telegram Premium will get some of its benefits, such as the ability to view extra-large documents, media and stickers sent by Premium users, as well as the option to tap to add Premium reactions already pinned to a message to react in the same way.

The addition of a Premium tier is meant to keep existing features free while offering those who want more the chance to acquire those extra features they need, at least according to Telegram. On top of that, a Premium subscription will allow users to support eh app and receive new features before those who use Telegram for free.

We will probably never know whether the move is meant to simply support the extra resources Telegram will spend to add those new features or the company plans to actually make money to pay the bills. The bottom line is that even Telegram’s CEO believes that the app “should be funded primarily by its users, not advertisers,” which implies that the amount of ads will remain limited.

Questions & Answers

Q.

When will Telegram's new Premium plan become available?

A.

Telegram's founder and CEO announced that the company intends to introduce the Premium tier sometime this month. It is expected to launch in June.

Q.

What benefits will Premium subscribers receive?

A.

Premium subscribers will gain access to extra features, resources, and increased speed. They will also be able to support the app and receive new features ahead of free users.

Q.

What features will remain free for all Telegram users?

A.

All existing features will continue to be available for free. Also, non-subscribers can view extra-large documents, media, and stickers sent by Premium users, and use pinned Premium reactions.

Q.

Has Telegram confirmed the price for the Premium subscription?

A.

No, the price for the Premium subscription has not been officially confirmed yet. Previous rumours suggested a possible $5 per month fee, but this information remains unverified.

Reader pulse

Is Telegram's Premium move a good strategy?

20,587 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready