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Ted Baker Vietnam makes debut

By Aiko Tanaka
1 min read
Ted Baker Vietnam makes debut
In this article (5)

Unconventional British fashion brand Ted Baker has opened its first store in Vietnam.

Ted Baker Vietnam joins other luxury brands at the revamped Saigon Center in Ho Chi Minh City, with its re-opening celebrated at an event featuring Vietnamese entertainers. Guests included representatives from the UK Consulate General.

Brought to Vietnam by retail management company Maison, Ted Baker was described at the event by British Business Group Vietnam (BBGV) director Peter Rimmer as “the most outstanding luxury fashion brand in the UK” and an inspiration for people seeking an individual style.

Ted Baker introduced its latest collection with a mini-catwalk show at the event. Many of the guests were also wearing the label.

Established in 1988 with a focus on menswear, the London brand has also produced collections for women seeking to blend traditional and contemporary styles.

Maison, launched in 2012, has brought more than 17 international brands to Vietnam including Coach, Dorothy Perkins, Karen Miller, Mango and Topshop.

Questions & Answers

Q.

Which company is responsible for bringing Ted Baker to Vietnam?

A.

Retail management company Maison brought Ted Baker to Vietnam. Maison has introduced over 17 international brands to the country since its launch in 2012.

Q.

Where is the new Ted Baker store located in Vietnam?

A.

The new Ted Baker store is located at the revamped Saigon Center in Ho Chi Minh City. It sits alongside other luxury brands in the complex.

Q.

What was Ted Baker's initial focus when the brand was established?

A.

Ted Baker was established in 1988 with a primary focus on menswear. The London brand has since expanded to include collections for women.

Q.

What other brands has Maison introduced to Vietnam?

A.

Maison has introduced more than 17 international brands to Vietnam, including Coach, Dorothy Perkins, Karen Miller, Mango, and Topshop.

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