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Ted Baker storms forward

By Aiko TanakaHong Kong
1 min read
Ted Baker 台南南紡夢時代店 2
Ted Baker 台南南紡夢時代店 2
In this article (5)

British way of life trend model Ted Baker has reported robust efficiency throughout all international markets and distribution channels within the 18 weeks to June 6.

Group income soared 24.2 per cent above the identical interval final yr, with retail gross sales up 18.9 per cent and retail sq. footage up 6.6 per cent to 345,399 sqft.

On-line gross sales surged 46.9 per cent, reflecting additional progress within the UK, a superb efficiency from its US website and the launch of a brand new Canadian website.

“Efficiency throughout our established markets was robust and we proceed to spend money on creating model consciousness in newer markets,” the corporate stated in a press release.

“We opened our first road degree retailer in Hong Kong in Causeway Bay and a retailer devoted to showcasing our licensed product vary, Ted Baker & Moore, in Spitalfields London. We additionally opened additional concessions within the UK, France, Germany, the Netherlands, North America, China and Japan.”

Wholesale gross sales elevated by 41.2 per cent (38 per cent in fixed foreign money), with a robust efficiency from each the UK and North American companies.

“In North America particularly, gross sales have benefited from a robust begin to the season and modifications to purchasing patterns, which have introduced ahead some orders. Consequently, we now anticipate progress for the complete yr of round 18 per cent.”

Each retail and wholesale gross margins have been consistent with the corporate’s expectations, and broadly consistent with final yr.

Ted Baker says its product and territorial licences proceed to carry out properly with new licensed retailer openings in Azerbaijan, Dubai, Qatar, Saudi Arabia and Thailand and two in Taiwan.

“We proceed to spend money on our individuals and infrastructure to help the long run improvement of the Ted Baker model globally.”

Questions & Answers

Q.

What is driving the growth in Ted Baker's online sales?

A.

Online sales growth is attributed to continued progress in the UK, a strong performance from the US website, and the recent launch of a new Canadian website. This reflects expansion in key international markets.

Q.

Which new markets has Ted Baker focused on for store openings?

A.

Ted Baker recently opened its first street-level store in Hong Kong and a licensed product store in Spitalfields London. They also added concessions in several countries including China, Japan, and North America.

Q.

What impact have changes in buying patterns had on North American wholesale growth?

A.

Changes in purchasing patterns in North America have brought forward some orders, contributing to strong wholesale sales. This has led the company to anticipate full-year growth of around 18 per cent for the region.

Q.

Are Ted Baker's profit margins improving compared to last year?

A.

Both retail and wholesale gross margins have been consistent with the company’s expectations. They are broadly in line with performance from the previous year, indicating stable profitability.

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