Taiwan’s SheenHo finds partner for Myanmar
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Taiwanese restaurant chain SheenHo has awarded a master franchise to Myanmar company Creation Strength to open outlets in the frontier market.
About K1.3 billion (US$995,000) will be invested in opening up to 20 branches over five years, starting in Yangon.
Chefs from Myanmar will be flown to Taiwan to learn how to prepare the restaurant’s cuisine.
Meanwhile, Singapore Myanmar Investco (SMI) has partnered with Japanese ramen chain Ippudo to open a branch in Myanmar. SMI has also signed an agreement with Singapore’s Crystal Jade Group to open Chinese restaurants in Myanmar.
Questions & Answers
Q.Which company is SheenHo partnering with for its expansion into Myanmar?
Which company is SheenHo partnering with for its expansion into Myanmar?
SheenHo has awarded a master franchise to Creation Strength, a company based in Myanmar. This partnership will facilitate the opening of new restaurant branches in the frontier market.
Q.How many SheenHo branches are planned for Myanmar, and over what timeframe?
How many SheenHo branches are planned for Myanmar, and over what timeframe?
Up to 20 SheenHo branches are planned to open in Myanmar over a period of five years. The expansion will begin in Yangon, with initial investments totalling around K1.3 billion.
Q.How will SheenHo ensure its cuisine is prepared correctly in Myanmar?
How will SheenHo ensure its cuisine is prepared correctly in Myanmar?
To maintain the quality of its cuisine, chefs from Myanmar will be flown to Taiwan. There, they will receive training to learn the proper preparation methods for SheenHo's dishes.
Q.Are other international restaurant chains also entering the Myanmar market?
Are other international restaurant chains also entering the Myanmar market?
Yes, Singapore Myanmar Investco (SMI) is also active in Myanmar. SMI has partnered with Japanese ramen chain Ippudo and the Singaporean Crystal Jade Group to open various restaurants there.
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