Taiwanese milk-tea brand CoCo continues rapid Philippines expansion
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Taiwanese milk-tea brand CoCo Fresh Tea & Juice is slated to open its third store in Cebu City, Philippines in 2020.
CoCo debuted in the urbanized city in March this year when it opened at the SM Seaside City shopping mall, followed by a second outlet six months later.
GM Larry Evans Tan says “Cebu City was one of the most-requested areas that the company received for CoCo to be present in”.
Originating in Taiwan, CoCo is operated by Tobistro Foods in the Philippines. Having opened its first store in the country in 2015, it now has 35 nationwide. And it is looking to take the number to 40 by the end of the year, expanding into other markets including Davao, Cagayan de Oro, and Iloilo.
The milk-tea brand CoCo says that the bubble-tea craze is so high in the Philippines that people order via food delivery service GrabFood at a pace of one cup every four minutes in Metro Manila alone.
Questions & Answers
Q.Which company is responsible for operating CoCo Fresh Tea & Juice stores in the Philippines?
Which company is responsible for operating CoCo Fresh Tea & Juice stores in the Philippines?
Tobistro Foods operates the CoCo Fresh Tea & Juice brand within the Philippines. They were responsible for opening the first store in the country in 2015 and have since expanded its presence nationwide to 35 locations.
Q.How quickly are customers ordering CoCo milk tea in Metro Manila via GrabFood?
How quickly are customers ordering CoCo milk tea in Metro Manila via GrabFood?
Customers in Metro Manila are ordering CoCo milk tea at a very rapid pace using the GrabFood delivery service. The brand reports that they receive an order for one cup every four minutes in that specific urban area.
Q.What are CoCo's expansion plans for the rest of this year in the Philippines?
What are CoCo's expansion plans for the rest of this year in the Philippines?
CoCo plans to increase its number of stores in the Philippines to 40 by the end of the year. This expansion includes opening new outlets in various markets such as Davao, Cagayan de Oro, and Iloilo.
Q.Why did CoCo choose Cebu City as a location for new stores?
Why did CoCo choose Cebu City as a location for new stores?
CoCo selected Cebu City for its expansion because it was one of the most frequently requested areas from customers. The brand debuted there in March with its first store, followed by a second six months later.
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