Taiwanese milk-tea brand CoCo continues rapid Philippines expansion

Taiwanese milk-tea brand CoCo Fresh Tea & Juice is slated to open its third store in Cebu City, Philippines in 2020.

CoCo debuted in the urbanized city in March this year when it opened at the SM Seaside City shopping mall, followed by a second outlet six months later.

GM Larry Evans Tan says “Cebu City was one of the most-requested areas that the company received for CoCo to be present in”.

Originating in Taiwan, CoCo is operated by Tobistro Foods in the Philippines. Having opened its first store in the country in 2015, it now has 35 nationwide. And it is looking to take the number to 40 by the end of the year, expanding into other markets including Davao, Cagayan de Oro, and Iloilo.

The milk-tea brand CoCo says that the bubble-tea craze is so high in the Philippines that people order via food delivery service GrabFood at a pace of one cup every four minutes in Metro Manila alone.