Taiwanese jeweller Aluxe opens first SEA store, in Singapore

Taiwanese jeweller Aluxe opens first SEA store, in Singapore

Getting married can be stressful – finding the perfect dress, consolidating the guest list, dealing with fussy relatives…and finding the right jewelry that fits your budget.

On the jewelry front, there’s good news. Thanks to Taiwanese jewelry brand Aluxe’s very first Southeast Asian store in Singapore, couples looking for the ideal bling have more options now.

Aluxe (derived from the phrase “A luxury moment”) is known for its unique jewelry designs and quality engagement and wedding rings. It is a leading wedding ring brand in Taiwan with annual sales of over 30,000 wedding jewelry pieces.

It was founded as an online retailer in 2005, and from its success, opened its first physical store in 2008 in Taiwan. It has since expanded to other locations like Hong Kong, many districts and cities in Taiwan, and now, Singapore.

Three collections take centre stage at the new store in Ion Orchard: Disney, The Moment and acredo collections. Those looking for a magical, fairytale style for their wedding and engagement rings can look at the Disney collection. Rings from this collection will be based on Disney movies such as Beauty and the Beast, Aladdin, and Cinderella.

Couples who strive for elegance and timelessness in their wedding bands can check out the Moment Collection, which are all handcrafted in Japan. The new line features blue diamonds which symbolise infinite connection and trust.

Couples who enjoy creating unique, one-of-a-kind designs can consider the acredo Collection, inspired by the expertise of German artisans. They can choose from a range of precious metals and diamonds, and opt to engrave names or even free-hand drawings onto their bands and bring their love story to life. Interested customers can book a one-on-one consultation via the official website.

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