Taiwanese embrace E-Land concept
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South Korean retailer E-Land says its first full scale store in Taiwan’s capital Taipei drew 80,000 shoppers in its first week.
Collectively, they spent US$843,000 in the week-long trial opening.
E-Land opened its first Taiwanese boutique as a concession inside the Taipei 101 skyscraper last September. That helped build brand awareness in the city.
Now the company has opened its first standalone store, in a shopping district in eastern Taipei, selling clothes and accessories under E-Land’s Mixxo and Spao labels. The 2800 sqm store also features its Lugo cafe concept
“The response was very enthusiastic,” E-Land Group executive director Yoon Kyung-Hoon told theChosun Ilbo Daily newspaper.
E-Land made its Greater China debut in 2013 opening stores on the China Mainland and followed in Hong Kong last year.
Questions & Answers
Q.What is E-Land's previous experience in the Taiwanese market before opening this new store?
What is E-Land's previous experience in the Taiwanese market before opening this new store?
E-Land first entered the Taiwanese market by opening a boutique as a concession within the Taipei 101 skyscraper last September. This initial presence helped to build brand awareness in the city before the full-scale store opened.
Q.What specific E-Land brands are being sold in the new standalone store in Taipei?
What specific E-Land brands are being sold in the new standalone store in Taipei?
The new standalone store in eastern Taipei is selling clothes and accessories under E-Land’s Mixxo and Spao labels. It also incorporates the company's Lugo cafe concept.
Q.When did E-Land first expand its operations into the wider Greater China region?
When did E-Land first expand its operations into the wider Greater China region?
E-Land first expanded into the Greater China region in 2013, opening stores on the China Mainland. The company subsequently followed this expansion by opening stores in Hong Kong last year.
Q.How large is E-Land's new full-scale store in Taipei, and what does it include?
How large is E-Land's new full-scale store in Taipei, and what does it include?
The new full-scale store in Taipei covers 2800 square metres. It sells E-Land’s Mixxo and Spao clothing and accessories, and also features the company's Lugo cafe concept within the premises.
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