Minjun ParkGeneral
DFI Retail Group Names Kshitij Mulay as Chief Digital and Yuu Rewards Officer
Former Sephora Asia technology head takes over DFI’s loyalty, analytics and retail media units across 7,659 stores.
Tag
retail media
Every story tagged retail media on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged retail media
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Minjun ParkGeneral
Perion Network Boosts AI Platform for Retail Media, CTV Growth
Perion Network is expanding its AI-powered advertising platform, Perion One, to enhance ad campaign management across retail media, connected TV (CTV), and digital out-of-home channels. The company expects significant growth, with retail media spend up 60%…
Rajiv MenonGeneral
ANA Introduces Framework to Standardise Retail Media Measurement
A new framework from the ANA aims to standardise retail media measurement, addressing fragmentation in the rapidly growing sector. The initiative seeks common standards, greater transparency, and independent verification for advertisers.
Wei ZhangGeneral
Australian Retail Media Growth Needs Surgical Approach, Not Broad Strokes
Brands using broad-stroke advertising in Australia are missing significant growth opportunities, according to Omnicom and Flywheel Australia. Precision targeting based on product-level data and customer journeys is crucial for unlocking incremental sales in…