Perion Network Boosts AI Platform for Retail Media, CTV Growth

Digital advertising firm Perion Network is intensifying its focus on artificial intelligence (AI) to optimize ad campaigns for retailers and brands. The company is using its Perion One platform, which includes an AI-driven engine called Outmax and a client interface called Ask Perion, to navigate the fragmented digital advertising ecosystem.

Perion’s strategy addresses the challenge advertisers face in gaining clear insights and managing performance across various platforms, formats, and audience segments. The AI layer analyzes campaign data, identifies inefficiencies, and provides recommendations to improve media investment returns.

This move reflects a broader industry trend where technology providers are enhancing their offerings to support sophisticated retail media strategies. As retailers in Asia increasingly invest in both online and in-store advertising channels, platforms like Perion One become crucial for unified campaign management and performance measurement.

Accelerated Growth in Key Ad Channels

Perion Network reported substantial growth in spending across its newer advertising channels during the second quarter. Retail media spend increased by 60% year-over-year, while connected TV (CTV) rose by 56%, and digital out-of-home (DOOH) grew by 45%. Perion One’s overall spending saw a 15% increase, with its AI-driven optimization technology, Outmax, experiencing over 130% adoption growth.

Outmax evaluates campaign performance across channels, creative assets, and key performance indicators, then suggests changes such as budget reallocation or creative adjustments. The company also introduced Ask Perion, an interface allowing clients to interact with the platform, submit campaigns, and review results. Perion aims to integrate Outmax with platforms like ChatGPT and Google Shopping, and plans to add more channels.

Expanding Reach and Agency Partnerships

Perion has secured new agency agreements expected to contribute significantly by late in the third quarter, following extensive testing. These partnerships demonstrate the platform’s ability to perform across diverse campaigns and channels, creating a competitive barrier for others. The company plans to replicate this model with additional clients.

Digital out-of-home remains Perion’s largest channel, with the company operating technology for in-store inventory at retailers like Best Buy Canada. Perion views in-store media as a significant growth opportunity, allowing advertisers to engage consumers near the point of purchase. The company’s network connects to over 1.6 million screens in more than 40 countries, and it aims to further expand this global access for advertisers. Also, CTV is a fast-growing product for Perion, supporting activity across major streaming services and platforms with its cross-channel approach.