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Indonesia’s middle- and upper-class consumers are set to propel the trend of online grocery shopping, according to Jakarta-based grocery-shopping app HappyFresh. “The outlook has never been more promising,” says CEO Markus Bihler. “Opportunities abound in…
Asian consumers are embracing technologies that enable them to buy groceries online and with one click rather than having to walk to bricks and mortar stores to get what they need. This was among the findings of HappyFresh’s proprietary survey of shoppers…
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