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Marketing of sports brands has become increasingly retail-led in the last decade and a focus on retailing has enabled Goldwin to make serious gains while the two biggest domestic brands, Asics and Mizuno, have been distracted by overseas expansion. Goldwin…
Japanese sports brand Mizuno has launched into the US, unveiling the Mizuno Experience Center at The Battery Atlanta in Georgia. Designed to be an immersive environment that tells the Mizuno story through its gear, the center offers interactive displays using…
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