Japanese sports brand Mizuno has launched into the US, unveiling the Mizuno Experience Center at The Battery Atlanta in Georgia.
Designed to be an immersive environment that tells the Mizuno story through its gear, the center offers interactive displays using RFID technology with specialised labs for each sport. Customers can touch and test items, which are then customised for their fit.
“Our goal is to provide a personalised and customised experience in a premium, one-of-a-kind environment,” says Mizuno US president Mark O’Brien.
“The centre gives athletes the ability to find the right gear to optimise their performance and meet their personal preferences,” says O’Brien. “This is the only Mizuno centre of its kind in the western hemisphere.”
Throughout the year, the Mizuno Experience Center will host public and private events with professional athlete appearances as well as visits by Mizuno craftsman (gloves and bats).
