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Non-endemic sponsors now account for 60 per cent of esports partnerships as research across 12 markets shows 64 per cent of fans purchase products tied directly to their subcultures.
McDonald’s USA has joined forces with Red Bull in a groundbreaking venture into the energy drink market, launching an innovative fruity energy beverage. This marks a key development for the fast-food chain, as it branches out into new product categories.…
Despite the overall downturn in Hong Kong’s retail market, fast-food conglomerate McDonald’s has successfully managed to sell close to half of its 23 retail properties in the city at premium rates. The selling spree initiated in July of the previous year, in…
McDonald’s Malaysia has announced an aggressive expansion plan that involves an investment of RM1 billion (approximately $254 million) over the next five years. The investment will be used to open 100 new outlets, revamp existing restaurants, and enhance the…
One of McDonald’s long-standing outlets in Tampines Mall, Singapore, is set to close its doors on March 9. The fast-food restaurant has been a staple of the mall for over three decades, making its impending closure a significant moment for both the company…
McDonald’s Vietnam is reigniting its goal of expanding its presence in the country to 100 outlets within three years. This ambitious plan comes after the fast-food giant fell well short of its target, with only 35 locations in 2024 and 39 this current year.…
McDonald’s has recorded another quarter of increasing sales, largely credited to the firm’s emphasis on providing value. This success has been observed across all markets. Global and Domestic Sales Growth Global sales, comparable to the previous year, rose by…
McDonald’s, the renowned fast-food chain, has announced its intention to significantly increase its investment in artificial intelligence (AI) by 2027, foreseeing India as a principal center for data governance, engineering, and platform architecture. The…
Fast-food giant McDonald’s has announced plans to sell eight top-tier retail properties in Hong Kong, collectively estimated to be worth HK$1.2 billion (US$152.89 million). Jones Lang LaSalle (JLL), appointed as the exclusive agent for the sale, reported the…
South Korean supermarket chain Homeplus has appointed former CEO of McDonald’s Korea Cho Ju-yeon as its new chief marketing officer, in an executive reshuffle announced on Thursday. Cho made headlines in 2016 when she became the first female CEO at the South…
McDonald’s became the symbol of glasnost in action 30 years ago when it opened its first restaurant in Moscow. But after temporarily shutting down more than 800 restaurants following the invasion of Ukraine, McDonald’s has decided to leave Russia altogether.…
Trade union SDA has lodged a multimillion claim in the Federal Court against McDonald’s Australia seeking compensation for about 900 current and former employees the union alleges have been denied paid rest breaks and misled about their rights. The action…
McDonald’s is stepping back in time and reopening Australia’s first restaurant in Yagoona. Celebrating 50 years since the very first Macca’s opened its doors in December 1971, the new McDonald’s Yagoona will open on Friday and adopt its original 1970s prices.…
McDonald’s has unveiled an initiative to foster safe and inclusive workplace it calls Global Brand Standards. The policy will focus on four main areas: harassment, discrimination, and retaliation prevention; workplace violence prevention; restaurant employee…
International fast-food chain McDonald’s logo has been altered in some global markets to emphasize the importance of social distancing during the coronavirus crisis. The popular restaurant chain is largely closed for dine-in business in certain hard-hit areas…
McDonald’s UK is ditching its plastic Happy Meal toys in favor of more sustainably produced alternatives in its stores. In a move to reduce the firm’s plastic waste by more than 3000 tons, from May onwards the firm will phase out the playthings it provides…
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