McDonalds Bags Premium Prices for Half of Its Hong Kong Properties Amidst Retail Downturn

Despite the overall downturn in Hong Kong’s retail market, fast-food conglomerate McDonald’s has successfully managed to sell close to half of its 23 retail properties in the city at premium rates. The selling spree initiated in July of the previous year, in collaboration with property consulting firm JLL, has seen the fast-food giant yield approximately HKD 900 million (US$703 million) from the sale of 11 properties.

Investor Interest in Prime Retail Real Estate

Eunice Tang, JLL’s executive director of capital markets, has been overseeing the sale of six McDonald’s outlets. Tang elaborated that while the overall retail real estate market, particularly for properties valued above HKD 50 million, has been sluggish, these prime-located assets backed by a blue-chip tenant like McDonald’s have managed to pique the interest of high-net-worth buyers.

As a part of its strategy, McDonald’s plans to sell all its 23 retail spaces, cumulatively valued at HKD 3 billion. However, the company intends to continue operations in these locations as tenants post their sale, ensuring no disruption to its citywide operations. Remarkably, McDonald’s has a network of 256 outlets in Hong Kong, many of which operate from rented spaces.

The pace of sales, given the prevailing recession in Hong Kong’s retail real estate sector, is noteworthy. While McDonald’s continues to amass substantial gains over its historical purchase costs, other shops are being sold at rates 30% lower than their peak valuations or original asking prices.

McDonald’s Sale & Lease-Back Agreements

The McDonald’s outlets have been sold via sale-and-lease-back agreements, enabling the fast-food giant to continue operations under leases of up to 20 years. Most properties offer rental yields of over 6%, providing investors with steady income even as rents and capital values remain under pressure in the wider market.

High-net-worth individuals, family offices, and seasoned private investors, including local investor Ng Yin and veteran investor Chang Yen-hsu (known as “Taiwan’s Chang”), have been among the buyers. Other purchasers include the Malaysian developer MB World Group and private investors from mainland China.

The properties sold were initially owned by MCD Real Properties, a company associated with McDonald’s U.S. parent, and were retained post the local operating business’s sale to a Citic Capital-led consortium in 2017. Importantly, McDonald’s strategic approach of releasing its portfolio in phases rather than inundating the market has been commended by industry insiders for achieving these sales in this challenging market environment.

However, the upcoming phase could present more difficulties, with several properties, including the flagship Star House shop in Tsim Sha Tsui, remaining unsold. Challenges in selling these remaining properties are not just related to their location but also to the larger ticket size and unconventional property specifications, which limit the pool of potential buyers.