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Maximus

Every story tagged Maximus on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

Stories tagged Maximus

4 stories in this topic

MaximusZERO1200
Sarah ChenFood

Maximus releases its first zero-sugar sports drink

Beverage giant Frucor Suntory’s sports drink brand Maximus, has launched Zero, its first sugar-free option in its best-selling flavour – Blue. The brand says it aims to shatter the myth that zero sugar means taste-free, and its formula is able to retain…

maximus LP hero
Minjun ParkFood

Maximus unveils two new summer flavours

Frucor Suntory beverage brand, Maximus, continues to raise the stakes in the sports category with its newest product, Maximus Ultra. Maximus Ultra is the first hybrid sports drink in Australia to contain BCAAs (Branched Chained Amino-Acids) to support muscle…

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