Maximus releases its first zero-sugar sports drink
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Beverage giant Frucor Suntory’s sports drink brand Maximus, has launched Zero, its first sugar-free option in its best-selling flavour – Blue.
The brand says it aims to shatter the myth that zero sugar means taste-free, and its formula is able to retain Blue’s “remarkable” taste.
Lisa Pearce, marketing manager, nutrition and hydration, Frucor Suntory – Oceania, said Maximus is about delivering choices to consumers.
“The launch of ZERO is a proud moment for us, as it showcases our dedication to flavor innovation,” said Pearce.
“With ZERO, we’re giving consumers an irresistible option that doesn’t compromise on taste.”
Maximus Zero is available in 1L bottles for an RRP of $5.50 in groceries, supermarkets, and convenience stores nationwide.
Questions & Answers
Q.What size is the new Maximus Zero drink available in and what is its recommended retail price?
What size is the new Maximus Zero drink available in and what is its recommended retail price?
The new Maximus Zero sports drink is available in 1-litre bottles. Its recommended retail price (RRP) is $5.50, consistent across various retail channels nationwide.
Q.Which specific flavour has Maximus chosen for its initial zero-sugar sports drink launch?
Which specific flavour has Maximus chosen for its initial zero-sugar sports drink launch?
Maximus has chosen its best-selling Blue flavour for the initial launch of its zero-sugar sports drink. The brand aims to prove that this sugar-free option retains the original flavour's taste.
Q.Where can consumers expect to find the new Maximus Zero sports drink for purchase?
Where can consumers expect to find the new Maximus Zero sports drink for purchase?
Consumers can find the new Maximus Zero sports drink in various retail outlets across the country. It is available in groceries, supermarkets, and convenience stores nationwide.
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