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Eleven days ago, the anonymous Instagram account world_record_egg posted its first image, what appears to be a simple stock photo of a brown egg. “Let’s set a world record together and get the most liked post on Instagram,” the caption read. The photo has now…
South Korean Hotel Shilla has recruited five social media influencers across Asian countries to hype K-beauty products through Shilla Duty Free stores. The company said that it will work with top influencers from China, Japan, Vietnam, Malaysia, and Thailand…
Indian retail industry has seen tremendous transformation and growth in the last few years and has become one of the most favourable market for global investment. The vibrant industry, hugely shaped by changing policies and consumer behaviour is adopting…
Media giant Yeah1 Group has acquired ScaleLab, a U.S. Youtube multi-channel network, for $20 million. ScaleLab is expected to receive $12 million upfront and another $8 million later if business targets are achieved two years after the merger. ScaleLab…
L’Oreal is now accepting applications from students in Korea for its annual global marketing competition “L’Oreal Brandstorm 2019.” The mission for this year’s competition is to “invent the future skin care experience for health-conscious consumers.”…
Logistics provider DHL Express enumerated a few hacks on social media selling. As Filipinos search for gift ideas especially this holiday season, it is crucial for social media sellers to get their products to stand out and top their customers’ feeds. Nailing…
Samsung Electronics announced on Tuesday it will extend its partnership with the International Olympic Committee (IOC) through 2028, from the original 2020 end date of the collaboration. The two parties signed an agreement at a ceremony at the Hotel Shilla in…
Popular all-girl K-pop group Blackpink has been appointed Shopee’s first regional brand ambassador. The appointment is timed to coincide with Shopee’s 12.12 birthday sale, which has embarked on a two week promotional campaign. The planned deals include…
Thanks to positive Hong Kong market sentiment and lower gold prices, Luk Fook Holdings has reported a 25.1 per cent boost in sales in the September half year. The company says sales totalled HK$7.859 billion (US$1 billion) compared with $6.283 billion in the…
Dolce & Gabbana has cancelled a high-profile catwalk show in Shanghai following an outcry over what many in China perceived to be a racist marketing campaign. The Italian brand products have now been dropped by e-commerce giants Alibaba, JD and Yoox…
Italian luxury retailer Dolce & Gabbana is facing a growing backlash in China after an ad campaign that was meant to promote the brand in arguably its most valuable market has been decried as racist. Amidst growing calls to boycott the brand on Chinese social…
With more women spending more on eating out, they have become linchpins of the F&B industry, a study indicates. A new survey by HCMC-based market research firm Decision Lab finds that female consumers can make or break the food and beverage industry of…
Diversity, or lack thereof, is at the forefront of fashion industry discussions, with runways and advertising campaigns constantly—and rightly—scrutinised. Less has been said about diversity among prominent influencers, the new drivers of sales who are…
The Falling Stars Challenge, a meme that has rocketed through Asia, features people posing as if they’ve fallen out of their luxury cars, with the luxury contents of their luxury bags spilling out on the pavement for all to see. The expensive goods are…
Oscar de la Renta was early to Twitter, early to Tumblr and, yes, early to Instagram. So in July 2013, when the American fashion house debuted its fall advertising campaign via the app, the industry was hardly surprised. It was a little thing. An experiment.…
A commissioned study conducted by Forrester Consulting on behalf of Collinson, a global leader in loyalty and benefits, reveals that the majority of organisations do not understand what is driving customer loyalty, and are therefore putting customer…
