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After having its net worth valued at US$900 million by Forbes earlier this July, Kylie Jenner has now become the world’s most paid Instagram celebrity according to HopperHQ.com’s Instagram Rich List 2018. The annual ranking reveals which celebrities,…
Blackstone Indonesia and Sky Internasional a self-claimed digital strategic marketing agency in Indonesia with premium services in interactive communications, digital strategy, brand identity, social media and online advertising are to be considered as…
Indonesia’s Ministry of Tourism and AirAsia have announced a collaboration in marketing in terms of brand advertising, promotional activities and activations across various touch points including, digital, print, radio, in-flight branding, consumer selling…
As the luxury industry discusses Snapchat’s marketing possibilities and, more recently, Instagram’s latest filter feature, brands looking toward the China market are facing a completely different short video industry. It’s one that has witnessed rapid…
An influx of new technology and its impact on the retail sector in recent years has given rise to the use of artificial intelligence, bridging the gap between accruing big data and interpreting it for use as a marketing tool. According to research firm…
Pankaj Batra, chief marketing officer at Pizza Hut Asia Pacific, has taken on a new role as chief brand officer at Pizza Hut, Middle East, Turkey and Africa (META). This was confirmed by him to Marketing. According to his LinkedIn, he will be responsible for…
International fast food franchise Burger King has appointed Lowe Lintas Mumbai to launch a new campaign for its iconic sandwich ‘the Whopper’. The campaign brief is be mainly targeted at India’s millennial generation and will focus on strengthening brand…
With the May Day holiday approaching, tourism in Asia is set to experience another peak. In anticipation of the increased tourist arrivals around the world, UnionPay International announced the expansion of its cross-border marketing platform, U Plan, to…
The Cannes Lions International Festival of Creativity has today announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring…
Some major brands in Việt Nam had to stop advertising on the world’s largest online video site, YouTube, when these brands’ advertisements were linked to clips containing poor content. According to information from the Authority of Broadcasting and Electronic…
Despite a large number of Internet users, investment for online advertisement in Việt Nam remains modest, a conference heard on Thursday. The Institute for Brand and Competitiveness strategy co-ordinated with the Việt Nam Internet Association and Việt Nam…
Sunway Malls picked up two Gold Awards in front of 700 malls professionals, retailers and affiliated industries players at the inaugural Malaysia Shopping Malls Association’s (PPK) Best Experiential Marketing Awards 2016. Sunway Malls emerged as winners in…
New Zealand operator Spark has been cautioned against advertising its high-speed fiber services as “gigabit” plans by competition regulator the Commerce Commission. The ISP launched its fastest fiber service yesterday, labeling it “Ultra Fast Fibre MAX”…
With over 70 restaurants in the city, half of Pizza Hut’s business in Hong Kong is dine-in. This gives the diner a great incentive, but at the same time, huge pressure to improve its customer experience. In 2014, Pizza Hut started its mobile marketing…
Gearing up for a McDonald’s social media blitz, the fast food giant has recruited 200 staff from tech-savvy online companies. The new recruits have come from companies such as Amazon and PayPal and are stationed in the McDonald’s head office in Oakbrook…
The Indonesian Embassy in Doha, Qatar, has promoted the countrys tourism brand “Wonderful Indonesia” by introducing its culinary richness to mark the 40th anniversary of the two countries diplomatic ties. The event to promote Indonesias traditional snacks…
