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#Marketing

Every story tagged #Marketing on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

94 stories in this topic

alibaba mr fresh
E-Tailing
1 min read

Antipodes and Alibaba form strategic partnership

New Zealand skincare brand Antipodes has announced a strategic partnership with Chinese e-commerce giant Alibaba. Announced at the Alibaba E-commerce Expo in Auckland last week, the partnership will see the two companies work together to bring a targeted…

naver
Finance
3 min read

Visa and LINE pay to partner on next-generation fintech solutions

Visa (NYSE: V), the global payments leader, and LINE Pay Corporation, operator of digital wallet and fintech services on the LINE messaging app, today announced a strategic partnership that will see them create new financial services experiences for their…

AirAsia USA
General
3 min read

AirAsia transitioning to asset-light business model

AirAsia is moving from the traditional model of owning aircraft to become an asset-light airline. The company plans to fully shift to the new model by completely withdrawing from aircraft ownership, a move that would bring the obvious benefit of lowering its…

ted baker
Fashion
2 min read

Ted Baker Boost Store Network in China with JV

Fashion brand Ted Baker has formed a joint venture to expand its network in Mainland China, Hong Kong and Macau. A new company will take over the three Ted Baker China stores already operating in Hong Kong and the six on the mainland. It will operate all Ted…

Whatsapp Business
General
1 min read

WhatsApp Business officially rolling out for iPhone

We reported two weeks ago that WhatsApp Business might be finally coming to iOS devices, as many users from several countries found the app listed in the App Store. Initially launched on Android, WhatsApp Business is now officially rolling out for iPhone, the…

Marketingpulse scaled
Research
5 min read

Six great marketing lessons Learned from MarketingPulse

“Great ideas should be scary,” advocates Marcelo Pascoa, head of global brand marketing at Burger King, one of the keynote speakers at the recent MarketingPulse event in Wanchai. “When new things come to be, it is often associated with fear. So, my advice to…

Jiyoujia
Living
1 min read

Home-and-living brand Jiyoujia debuts in Singapore

Alibaba’s e-commerce platform Taobao has launched its home-and-living channel, Jiyoujia in Singapore. Marking the brand’s first foray into an overseas market, products are on show at Taobao Home store at NomadX store. “Singapore is an important market for…

Myer
Fashion
2 min read

Myer axes 50 management staff and fresh marketing lead

Myer has cut a further 50 positions from its store management and store support team, including group general manager of marketing Andrew Egan. The cuts are the second round of large scale lay-offs for the department store in the last eight months, with over…

Pomelo PopupStore
Fashion
1 min read

Pomelo secures RedMart’s Jim Boland

Bangkok-headquartered omnichannel fashion company Pomelo has appointed Jim Boland, former RedMart CFO, as its new CFO. Boland has successfully led finance organisations in fast-growing e-commerce businesses for more than 19 years in leadership roles at…

f8 facebook mark zuckerberg 0069
General
4 min read

Regulating Facebook could hinder small businesses

Digital platforms provide a host of challenges for governments. Questions about how to best protect privacy, democracy, and speech online become more pressing every year. But policies that affect online platforms also affect international trade. Many…

content marketing
General
2 min read

MarketingPulse draws the world’s best marketers to Hong Kong

Some of the world’s most inspiring marketing professionals will gather in Hong Kong later this month. MarketingPulse is an integrated branding and marketing conference for global marketers, brands, advertising agencies, media, enterprises and innovation…

instagram
Fashion
1 min read

Instagram famous Baby Chanco is now a testimonial for Pantene

A one-year-old baby with an incredible mane of hair has been signed by Pantene as one of the faces of the brand in Japan. Instagram starlett Baby Chanco has stunned social media users over the last six months as her mother uploads images of her incredible,…

decathlon maasmechelen1 1024x768
Living
1 min read

Decathlon Singapore Lab now open

Sporting goods retailer Decathlon has opened a landmark 5000sqm retail space at Kallang’s Stadium Boulevard, its largest store in Singapore. Designated the Decathlon Singapore Lab, the outlet includes a running area with four different surface types –…