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Apple has announced that its long-time marketing chief Phil Schiller is leaving his current position and is being replaced by Greg Joswiak. The 60-year old Schiller, whose exact title was Senior Vice President of Worldwide Marketing, joined Apple in 1987. In…
AirAsia India has appointed Wunderman Thompson South Asia to manage creative duties following a pitch in 2019. The agency will be responsible for brand strategy and shaping the communications narrative in India, taking care of above-the-line and digital…
By the end of 2019, there will be 20.3 million online shoppers. For e-commerce brands and retailers, that translates to an abundance of opportunities to engage with consumers – whether it be gaining new customers or building brand loyalty with existing. With…
Singapore-based online advertising platform Carousell has marked its seventh anniversary with the launch of a new visual identity, together with milestones including having reached its 250 millionth listing and fourfold revenue growth last year. “Our mission…
The two new board members will help the bank accelerate its business transformation in Singapore and deepen its foray into the digital space. HSBC Bank (Singapore), the local subsidiary of HSBC that includes retail banking and wealth management businesses, is…
You just can’t escape the Samsung Galaxy Note 10 and Galaxy Note 10+ anywhere after Samsung introduced the new line this past week. And that happens to be true especially if you use an older Samsung Galaxy handset model with Bixby, Samsung Pay and the Samsung…
Italian luxury label Versace and its artistic director Donatella Versace apologized on Sunday after one of the company’s T-shirts was widely criticized on social media in China for identifying Hong Kong is a country. Versace, which was bought by US-based…
Longtime Victoria’s Secret chief marketing officer Edward Razek will resign following months of negative PR centered on his comments about plus-size and transgender models in a Vogue interview. Edward Razek, who has personally selected the lingerie brand’s…
Consumers now want to talk to businesses and find resolutions the way they talk to their friends and family, and this is pushing a big transition towards messaging channels, according to Adam Geneave, chief customer happiness officer for the low-cost Asian…
Omnichannel fashion brand Pomelo has released a third collection for its permanent sustainable line Purpose. Seeking to lead the sustainability charge in the Southeast Asian fashion industry, the brand will be introducing Recycled PET (RPET) material to its…
Huawei discount phone promotion has backfired causing shops to be shuttered and one indignant shopper arrested. The Chinese company promoted that its Huawei Y6 Pro 2019 model would be discounted from S$198 to $54 for consumers aged over 50 for three days…
Starbucks Coffee Company has announced a deal with Brightloom (formerly Eatsa), a San Francisco and Seattle tech company that is working to create a best-in-class end-to-end digital customer experience platform for the restaurant industry. Starbucks is…
Alibaba’s flash sale and marketing platform Juhuasuan has launched an upgraded version of Jutudi, a digital initiative to help Chinese farmers optimise their supply chain and offer consumers better deals. Juhuasuan is Alibaba’s sales and digital marketing…
A Hong Kong-based private equity company has bought out restaurant operator Craveable Brands as the Australian company steps up its foray into Asia. PAG Asia has paid an undisclosed amount to acquire the business from Archer Capital and other minority…
Asia Pacific is poised for growth in data-driven marketing (“precision marketing”) given the increasing base of 2 billion online users and expected rise of advertising budgets in the next five to 10 years. The conclusions arise from the latest report by…
Southeast Asian e-commerce platform Lazada has launched a new brand campaign – Go Where Your Heart Beats. This is the first refresh of the Lazada brand in five years, representing an attempt to elevate the role of the company beyond a transactional shopping…
