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Global character brand LINE FRIENDS partners with social media sensation Ketnipz to expand its footprint in North America and Asia LINE FRIENDS (corporately known as IPX) has officially partnered with Ketnipz, the popular character-driven brand with over 10…
LINE FRIENDS, one of the world’s fastest growing global character brands, released the first official episode of ‘BT21 UNIVERSE’ through its official social media channels on April 4. The video immediately went viral among millennials from all around the…
The world’s first Bite & Bite with Line Friends cafe has opened at Hong Kong International Airport. Operated by food and beverage company SSP Hong Kong, the cafe is located on level 7 near gate 201. The cafe combines original Line Friends characters with a…
Line Friends, the character merchandising unit of Japan-based mobile messenger Line, announced that it has opened its first pop-up store in Hollywood, Los Angeles. Over 1,500 people lined up outside the new Line Friends’ pop-up store in Hollywood, Los…
Shenzhen-headquartered tech firm DJI has released of a Line Friends drone, its first character-branded device. The move is expected to be a step towards making the technology more accessible to a wider audience. The miniature camera drone depicts the popular…
American footwear brand Converse has collaborated with South Korean character brand Line Friends’ for Converse x BT21 sneaker collection. The Converse x BT21 sneakers will be available for purchase this Friday at Converse and Line Friends stores only in…
A Line Friends pop-up will open at luxury speciality store BoonTheShop in Seoul on Saturday. Running until January 14, the Korean character brand’s outlet will introduce its latest merchandise, BT21. The range includes dolls, cushions, fashion items,…
Line Friends will become the first Asian character brand to open a large-scale official store in the US. Its store in New York City’s Times Square, opening in July, also marks the one-year anniversary of Line listing on the New York Stock Exchange. Line…
