Line Friends to open Pop-Up stores in Seoul City
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A Line Friends pop-up will open at luxury speciality store BoonTheShop in Seoul on Saturday.
Running until January 14, the Korean character brand’s outlet will introduce its latest merchandise, BT21. The range includes dolls, cushions, fashion items, limited-edition postcards, posters and bag charms – all based on a set of characters created by K-pop boyband BTS and the Line Friends team.
The same line will also start selling at Line Friends’ New York flagship on the same day via a “BT21 Zone”, and at other stores in Hong Kong, Japan, Taiwan and Thailand, as well as online early next year.
BT21 was initially launched as stickers on Line App with more than 17 million downloads and 200 million Twitter exposures. The first Line Friends’ collaboration with artists, the BT21 range joins signature characters such as Brown, Choco and Cony.
Line Friends has 91 stores in 11 international markets.
Questions & Answers
Q.How long will the Line Friends pop-up store be open in Seoul?
How long will the Line Friends pop-up store be open in Seoul?
The Line Friends pop-up store will operate in Seoul from its opening on Saturday until January 14. It is located within the luxury speciality store BoonTheShop.
Q.Which specific product lines will be available at the new Seoul pop-up and other stores?
Which specific product lines will be available at the new Seoul pop-up and other stores?
The new BT21 range will be available, including dolls, cushions, fashion items, limited-edition postcards, posters, and bag charms. These products are based on characters created by BTS and the Line Friends team.
Q.Where else will the BT21 merchandise be sold on the same day as the Seoul pop-up opening?
Where else will the BT21 merchandise be sold on the same day as the Seoul pop-up opening?
On the same day, the BT21 line will also launch at Line Friends’ New York flagship store via a dedicated 'BT21 Zone.' It will also be available in stores in Hong Kong, Japan, Taiwan, and Thailand.
Q.How was BT21 initially introduced before becoming merchandise?
How was BT21 initially introduced before becoming merchandise?
BT21 was initially launched as stickers on the Line App. It achieved over 17 million downloads and gained 200 million exposures on Twitter prior to the merchandise release.
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