Line Friends says Hello to the US
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Line Friends will become the first Asian character brand to open a large-scale official store in the US.
Its store in New York City’s Times Square, opening in July, also marks the one-year anniversary of Line listing on the New York Stock Exchange.
Line Friends has opened stores in 11 other countries and regions including China, Hong Kong, Japan and Taiwan, and had a pop-up store in New York City in 2014.
In New York, the store will have about 430 sqm of retail space on Broadway, and will attract attention with LED billboards.
There are 73 official and pop-up Line Friends stores around the world, and the brand also collaborates regularly with different brands, such as pen company Lamy and Italian stationery group Moleskine.
Line Friends grew from sticker characters for the messenger app Line, which has 220 million users globally.
Questions & Answers
Q.What is the significance of Line Friends opening this store in New York?
What is the significance of Line Friends opening this store in New York?
The New York store will be the first large-scale official store in the US for an Asian character brand. Its opening also coincides with the one-year anniversary of Line's listing on the New York Stock Exchange.
Q.How many Line Friends stores are there globally?
How many Line Friends stores are there globally?
Globally, there are 73 official and pop-up Line Friends stores. These are located in 11 countries and regions, including China, Hong Kong, Japan, and Taiwan.
Q.Where in New York will the new store be located and what features will it have?
Where in New York will the new store be located and what features will it have?
The new store will be situated on Broadway in Times Square. It will offer approximately 430 square metres of retail space and plans to attract visitors with LED billboards.
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