Skip to content
Fashion

BTS and Converse team up for BT21 sneakers

By Sarah ChenKorea
1 min read
line bt21
line bt21
In this article (5)

American footwear brand Converse has collaborated with South Korean character brand Line Friends’ for Converse x BT21 sneaker collection.

The Converse x BT21 sneakers will be available for purchase this Friday at Converse and Line Friends stores only in China, Hong Kong, South Korea, and Taiwan.

The collaboration offers a limited-edition line of Chuck Taylor All Star Low Black/White, and Chuck Taylor All Star Black, both with BT21 designs on them. The sneakers will come in a BT21 design shoebox with eight customised badges, shoelaces and a BT21 labelled tote bag.

Prices are set at US$84 for low-cut sneakers and $87 for high-cut sneakers.

BT21 are characters created by South Korean boy-band BTS in collaboration with Line Friends. The characters have appeared on products from several brands, including Dunkin’ Donuts and Paris Baguette.

Questions & Answers

Q.

Which specific regions will sell the Converse x BT21 sneakers?

A.

The new sneaker collection will be available for purchase exclusively in China, Hong Kong, South Korea, and Taiwan. These are the only markets mentioned for this collaboration's release.

Q.

What types of Converse sneakers are part of this limited-edition collection?

A.

The collaboration offers limited-edition Chuck Taylor All Star Low Black/White and Chuck Taylor All Star Black models. Both designs will feature BT21 branding and designs on the sneakers themselves.

Q.

What additional items are included with the purchase of the Converse x BT21 sneakers?

A.

Each pair of sneakers comes in a specially designed BT21 shoebox, along with eight customised badges, additional shoelaces, and a tote bag carrying the BT21 label. These are exclusive extras.

Q.

What are the price points for the different styles of Converse x BT21 sneakers?

A.

The low-cut sneakers are priced at US$84, while the high-cut versions will cost US$87. These prices are clearly set for the various models within the collection.

Reader pulse

Is this a smart collaboration for Converse?

15,738 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready