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As usual, the latest results from L Brands show a tale of two companies: Bath & Body Works put in a blistering performance of 8 per cent comparable growth, while Victoria’s Secret posted a highly negative drop of 6 per cent in comparable terms. Combined, this…
L Brands, the parent of Victoria’s Secret, saw its share price fall 8 per cent after releasing disappointing results and halving its dividend payout. The US-headquartered company is struggling to arrest declining revenue in its flagship lingerie network,…
US retailer L Brands has agreed to transfer full ownership and operations of its Canadian-headquartered La Senza lingerie brand to a Regent LP affiliate. Upon completion, the private equity investor will assume La Senza’s debts and all future considerations…
Lingerie brand Victoria’s Secret needs to reinvent itself, says retail analyst Neil Saunders, commenting in the wake of a US$42.8 million loss by its parent L Brands. “The brand is simply not connecting and resonating with consumers in the way that it once…
Following the backlash on social media, the chief marketing officer of L Brands, parent company of Victoria’s Secret and Bath & Body Works, has posted an apology on Twitter for comments he made about transgender models. Ed Razek, L Brands’s CMO, released a…
L Brands is to close down its 123-year-old luxury womens fashion brand Henri Bendel. “We are committed to improving performance in the business and increasing shareholder value,” said L Brands CEO and chairman Leslie Wexner. “As part of that effort, we have…
L Brands, parent of Victoria’s Secret, Pink, La Senza and Bath & Body Works, has reported a drop in sales and earnings for the second quarter. Teen-focused diffusion-brand Pink, now a US$3 billion business which achieved $12 billion in sales last year, is…
L Brands, which owns the Victoria’s Secret, Pink and Bath & Body Works brands, has reported positive comparable and net sales for December. However, Victoria’s Secret sales failed to pick up during the holiday season. Net sales reached US$2.5 billion for the…
Lingerie giant Victoria’s Secret, famed for its racy bras and thongs, has pledged to trace the sources of its wood-based fabrics, joining the ranks of fashion companies addressing human rights and deforestation, its parent company said. In a new policy…
L Brands, the parent of Victoria’s Secret, now considers China its most important global market. Executives said this week they expect that in as few as five years China, Western Europe and the Middle East will each account for US$1 billion in annual sales.…
The Victoria’s Secret Beauty & Accessory (VSBA) retail outlets in question are all situated within malls or airports across China, and sell a selection of the brand’s beauty products and accessories. Until now, they have been owned and operated by a domestic…
Victoria’s Secret parent L-Brands has kicked off its new fiscal year with a reasonable set of numbers. However there is a distinct softness to the total growth rate which is significantly down on the last quarter even against a fairly reasonable prior year…
