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The major breakfast cereal and snack producer, WK Kellogg, has revealed a significant drop in its net income for the second quarter as it readies itself for an upcoming acquisition by Ferrero Group. Drop in Earnings The company’s net income for the quarter…
The Ferrero Group, a major player in the confectionery industry, has recently announced its acquisition of WK Kellogg in an all-cash transaction amounting to US$3.1 billion. This significant development marks a critical milestone in Ferrero’s ongoing…
Kellogg’s is launching its first master brand campaign featuring its popular sub-brands, including Nutri-Grain, Coco Pops, and others. The ‘For Real’ campaign, in collaboration with marketing agency Bastion and comedian Celeste Barber, objects to unrealistic…
Kellogg’s board of directors has approved the FMCG giant’s split into two independent, publicly traded entities: Kellanova and WK Kellog Co. From October 2, Kellogg Company will be renamed Kellanova and will continue to trade on the New York Stock Exchange…
Australia’s iconic breakfast brand Nutri-Grain has delighted fans with the launch of a new flavor mash-up that’s set to take your cereal game to the next level. Nutri-Grain has joined forces with Bega Peanut Butter to create an epic flavor combination with a…
Kellogg’s retailers are set for a boost this summer as Kellogg’s announces the launch of three new products. This July, Kellogg’s is introducing Kellogg’s Multi-grain Corn Flakes to the cereal category, a new product from its oldest brand. Kellogg’s retailers…
UK supermarket Asda is undertaking a 12-month trial to test initiatives to reduce, remove and reuse plastic packaging at its Middleton store in Greater Manchester. Shoppers are invited to bring their own containers to stock up on products such own brand…
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