Kellogg’s launches master brand campaign for ‘healthier’ cereals

Kellogg’s is launching its first master brand campaign featuring its popular sub-brands, including Nutri-Grain, Coco Pops, and others.

The ‘For Real’ campaign, in collaboration with marketing agency Bastion and comedian Celeste Barber, objects to unrealistic eating trends and misinformation promoted on social media.

According to Kellogg’s, its new healthy cereals represent a simpler, more realistic method to get real nutrition for breakfast.

The commercial highlights Kellogg’s latest ‘healthier’ varieties, including Nutri-Grain High Protein Crunch and multigrain Coco Pops Chocos, emphasising the brand’s commitment to providing healthier breakfast options.

“There are so many mixed messages, myths, and mistruths about breakfast out there that people don’t know what to believe. It leaves them questioning the nutritional value of cereal,” said Bastion national chief strategy officer, Angela Morris.

Last year, confectionary company Darrell Lea partnered with cereal and snack brand Kellogg’s to create the Darrell Lea Crunchy Nut Corn Flakes Chocolate Block, which is made from 100 per cent sustainably sourced cocoa.