Kellogg’s launches master brand campaign for ‘healthier’ cereals
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Kellogg’s is launching its first master brand campaign featuring its popular sub-brands, including Nutri-Grain, Coco Pops, and others.
The ‘For Real’ campaign, in collaboration with marketing agency Bastion and comedian Celeste Barber, objects to unrealistic eating trends and misinformation promoted on social media.
According to Kellogg’s, its new healthy cereals represent a simpler, more realistic method to get real nutrition for breakfast.
The commercial highlights Kellogg’s latest ‘healthier’ varieties, including Nutri-Grain High Protein Crunch and multigrain Coco Pops Chocos, emphasising the brand’s commitment to providing healthier breakfast options.
“There are so many mixed messages, myths, and mistruths about breakfast out there that people don’t know what to believe. It leaves them questioning the nutritional value of cereal,” said Bastion national chief strategy officer, Angela Morris.
Last year, confectionary company Darrell Lea partnered with cereal and snack brand Kellogg’s to create the Darrell Lea Crunchy Nut Corn Flakes Chocolate Block, which is made from 100 per cent sustainably sourced cocoa.
Questions & Answers
Q.What is the primary aim of Kellogg's new 'For Real' campaign?
What is the primary aim of Kellogg's new 'For Real' campaign?
The campaign aims to counter unrealistic eating trends and misinformation commonly promoted on social media. It suggests Kellogg's new healthy cereals offer a simpler and more realistic way to get real nutrition for breakfast.
Q.Which specific Kellogg's sub-brands are featured in the new master brand campaign?
Which specific Kellogg's sub-brands are featured in the new master brand campaign?
The 'For Real' campaign features popular Kellogg's sub-brands, including Nutri-Grain and Coco Pops. The commercials highlight varieties such as Nutri-Grain High Protein Crunch and multigrain Coco Pops Chocos.
Q.Which external partners are involved in the development of the 'For Real' campaign?
Which external partners are involved in the development of the 'For Real' campaign?
Kellogg's collaborated with the marketing agency Bastion for the campaign. Comedian Celeste Barber is also featured, bringing additional public visibility to the 'For Real' initiative.